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British Eventing logo rules for 2020 - what you need to know

There are a few rules and restrictions to where and when you can wear logos whilst competing with British Eventing. Here’s your guide to using logos in 2020.

Wearing a logo on your horse’s saddle pad or fly veil, or on your own clothing, is permitted under BE rules however there are some restrictions to exactly where you can display them and how big they are for some phases. 

Membership for Wearing a Logo in 2020


Before we go into the details, the first thing to do is ensure that the company of the logo that you intend to wear is a Supporter (Company) Member or Corporate Member of British Eventing and the logo has been approved by BE. This is the case whether they are your official sponsor or supplier (i.e. you have a contract/agreement with them), a company you would like to support (i.e. you don’t have an official agreement with them) or your own business - the company must be a member with BE. This is also true whether you are competing in a National class or a UK International Class.

Wearing your Sponsor’s Logo


If you have an official sponsorship or partnership with a company, you will just need to ensure that they have an active Supporter (Company) Membership or Corporate Membership before wearing their logo.

Wearing a Logo of a Non-Sponsor


If the company is not an official sponsor of yours, or maybe you won a saddle pad or product with a logo on, and you have permission from the company to wear their logo, the next step is to find out if they are registered as a Supporter (Company) Member or Corporate Member.

Call the BE office or drop them an email with the company name and ask if they have them registered as a member. If they do, great you can wear the logo as long as it fits within the size and locations restrictions in the rule book. If they aren’t, you won’t be able to wear the logo or product until they are an active Supporter (Company) Member or Corporate Member. 

Wearing a Logo of Your Own Company


If you run your own business, then your company will need to register as a Supporter (Company) Member – even if you are yourself a member of BE. 

Getting the company Logo Approved


Before wearing the logo you or the company will need to send a copy of the logo to marketing@britisheventing.com to get it approved.


Where you can wear a logo


The rules for the size and location of logos only apply during the competition phases of a BE event, the full details can be found in the rulebook. BE does follow the FEI rules but please do double check the FEI rules if you are competing in an international competition. 

Logos during the Dressage Phase


  • On the saddle cloth it must be within a space of 200 sq cm. 
  • It can be displayed on both sides of your saddle cloth.
  • For logos on your ear covers it must be within a space of 75 sq cm.
  • Both sides of your shirt collar, but it must be within 16 sq cms.
  • On each side of your jacket, stock shirt or shirt within a space of 80 sq cm each.

Logos for the Show Jumping Phase 


  • On the saddle cloth it must be within a space of 200 sq cm.
  • It can be displayed on both sides of your saddle cloth.
  • For logos on your ear covers it must be within a space of 75 sq cm.
  • Both sides of your shirt collar, but it must be within 16 sq cms.
  • On each side of your jacket, stock shirt or shirt within a space of 80 sq cm each.
  • Vertically in the middle of your hat, it must not be longer than 25cm or wider than 5cm.
  • On the left leg of your breeches, not longer than 20cm and no wider than 4cm.

Logos for the Cross Country Phase


As long as the company has a Supporter (Company) Membership or Corporate Membership, and it has been approved, there are no restrictions on the location or size of logos worn during the cross country phase!


How to work out how big your logo can be


To work out the area, times the length by the width. For example, a logo that fits in 200 sq cm could be 20cm long x 10cm wide, 25cm x 8cm, 30cm x 6cm etc.


Can I compete wearing a Union Flag?


Union Flag Badges may only be worn on saddle pads by competitors who have been selected to represent their country on a Senior team, Youth Performance team (Pony, Junior or Young Rider European Championship) or by competitors during an international competition abroad.

Only members of the following teams listed below can wear the Union Jack Badge on their jacket as per the 2020 BE Rule 7.18:

  • British team and nominated individuals competing in a Senior Championship (Europeans, WEG or Olympic Games) and any individual who finished first, second or third in the final classification in a Championship, may wear a Union Flag Badge with a red background indefinitely.
  • CCI3* European Cup team and nominated individuals may wear a Union Flag Badge with a green background for two years following the Championship.
  • Young Rider team and nominated individuals competing in the European Young Rider Championship may wear a Union Flag Badge with a blue background for two years following the Championship.
  • Junior team and nominated individuals competing in the Junior European Championship may wear a Union Flag Badge with a white background for two years following the Championship.
  • Pony team and nominated individuals competing in the European Championship for Ponies may wear Union Flag Badge with a yellow background for two years following the Championship.


Full details can be found in the 2020 BE Rules and Members’ Handbook and if you have any questions please get in touch.